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Maison Privrée a local Montreal barbershop with a unique twist, redefines the men’s haircut experience by combining a high-end treatment complete with hip-hop music, and a glass of Hennessy with every cut.
As a fairly new barbershop establishment, regular bookings are important for steady revenue. The venue location, a part of town that sees the most foot traffic during weekday work hours, proved to be problematic with only a small window of reaching new customers.
Our strategy was to advertise on Adwords and Facebook to increase online bookings and brand awareness, by leveraging two assets the client had at its disposal: great video content and excellent ratings.
To grow awareness, we created display campaigns in Adwords. All banners used social proof to viewers by demonstrating the outstanding customer ratings the company receives. Traffic was then directed to the booking page where customers could easily create an appointment. During this time, we also promoted Maison Privee’s video on Facebook and Youtube, as a highly optimized way of exhibiting the visual ambiance and vibe of the venue.
To achieve conversions, we focused on creating search campaigns in Adwords for those searching for haircuts in the surrounding area. We used a similar approach by using location targeting on Facebook, with the objective set for “Website Conversions.” Driving action to book online was the main focal point in our call to actions. What helped for Facebook was the exceptional targeting abilities, such as targeting young professionals, interests in music, style, and more.
After continuous testing and optimization, Mediahub was able to achieve results that were greatly appreciated by the business. The average cost per acquisition for someone to book an appointment was $0.85. In addition, Maison Privee benefited from the increased exposure on social media, which increased followers, engagement, and shares of its content.
